The Solution
Back to the heart
Our key objective was to drive customer retention and engagement whilst also attracting and growing sales with the new ‘foodie’ demographic. Honest began by going back to the DNA of EAT – a belief that real food is honest, uncomplicated, healthy and authentic. Using those as the key principles of the brand design and experience, we conducted a root-and-branch overhaul of the entire brand from concept right through to implementation.