We worked very closely with the COO department at Lloyds Banking Group as a strategic partner. We ran a series of workshops with key Honest and LBG teams e.g commercial, digital, marketing, retail, operations etc to analyse the problem and create a new strategy/vision for the project we are tackling. Our co-creational relationship ensured we embrace ideas and expertise from within LBG whilst enabling the internal LBG team to mobilise behind the new ideas/vision.
We defined new customer propositions, brand experiences and CX to support the un-bank-like-bank experience and change in customer demands.
We created the new Halifax flagship concept in London – a next generation physical/digital/events focused retail store.
- New Customer journeys to attract and retain customers.
- A clear Brand DNA and purpose for the project
- Cafe design
- Digital design for all touchpoints
- Store design for all 3 levels