Enter the C-List – a ‘one-stop shop for all-things beauty’ - a curated space for people going through cancer treatment who are looking for new products, reassurance and a bit of humour. Helen had a Big Idea but needed help to develop a brand and a platform that would appeal to customers and attract brands to this largely ignored market.
People going through cancer treatment often say they feel lonely, scared and that they lose touch with who they are in the process. The C-List communicates a bold, positive message: ‘Because you are still you’.
The C-List is a welcoming space for people to shop for beauty products but also to help them to feel like themselves again, whether it’s buying glitter that’s safe for their treatment sensitive skin or to share their own stories and beauty tips with each other.
Behind the scenes the C-List also offers an admin platform for brands to put their products forward in order to be featured on the website, plus a dashboard for them to see how well each of their products are doing.